Aflac Racing - Website Strategy and Development
Overview: Aflac joined the NASCAR world in 2008 with Aflac Racing with Carl Edwards as their driver.
My Role: I developed the strategy, oversaw the design and development of the website and mobile applications, and maintained this site working directly with the CMO of Aflac. At the time I contracted with a company to help build the bulk of the initial website code. When it was delivered, it was not up to standard and needed to be reworked from the ground up. In order to risk not falling behind schedule, I worked two days straight to re-code and deliver the project on time.
Platforms: Custom HTML/CSS, YouTube,
Services: Strategy, creative direction, web development, content design and delivery
From concept to delivery I helped manage all aspects of this brand launch, implementing all digital channels and platforms.